In 2018, there were strong opportunities to flip Kansas’s 3rd Congressional district . Women voters were highly engaged, and there was growing enthusiasm for candidates giving voice to underrepresented communities. Enter Sharice Davids: Native American woman, member of the LGBTQ community, and a former professional mixed martial arts fighter. Women Vote!, the IE arm of Emily’s List, tasked HCreative to help Sharice Davids in this challenging race. We opted to lean into Davids’ bio –- and make media that would cut through and compel voters to “get in the ring” with her.